Mobilizing for the Future with Mass Media and Participatory Web

February 1, 2010

Co-Organized by: Women’s Learning Partnership (WLP)
Breakthrough, bring human rights home
Collective for Research and Training on Development-Action (CRTD.A), Lebanon

Monday, 8 March 2010 at 2pm 10th Floor, Church Center for the United Nations 777 United Nations Plaza, New York, NY 10017

Moderator: Mallika Dutt, Executive Director, Breakthrough

Speakers: Lina Abou-Habib (CRTD.A/WLP Lebanon), Heidi Boisvert (Breakthrough), Sonali Khan (Breakthrough), Usha Venkatachallam (WLP)

Information, communication, and media technologies are providing unimaginable power to connect people around the world by reducing barriers of distance, time, and cost. How can NGOs harness the power of mass media and the web to mobilize supporters of women's rights and build effective movements of the future?

What are the innovative ways in which grassroots NGOs can use mass media and participatory web technologies to engage global audiences, create awareness, advocate for a cause, and mobilize supporters?

Panel will showcase success stories and best practices including:

  • Youth Tech Festival in Jordan: Employing technology tools such as YouTube and Facebook to develop a committed group of young activists working to create gender-sensitive solutions for stopping early marriages and fighting sexual harassment, among other issues.
  • Domestic Violence Campaign in India: Utilizing mass media (TV, radio, print, video vans and online tools) along with community mobilization to create a popular and award-winning Bell Bajao campaign that urges men to take action, speak out, and take a stand against domestic violence.
  • Facebook for Advocacy in Lebanon: "Claiming Equal Citizenship" Campaign's use of Facebook to reach diaspora audience who took part in the online and on-the-ground actions advocating for gender-equitable nationality laws.
  • Video Games for Immigration Reform in the United States: Using video games to create awareness and public dialogue about the human rights consequences of unfair detention and deportation policies that are destroying families and communities.

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